Bollydle
Personal Project Web App
Reverse-engineered, designed, and developed a fully functional web application from inception to deployment, showcasing end-to-end product development expertise
Problem: A Wordle-inspired daily puzzle, Heardle, allowed people to guess hit songs given only portions of the beginning. However, Bollywood music, loved by billions around the world, was never incorporated in the puzzle and was later shut down after being acquired by Spotify.
Solution: Provide a daily puzzle billions of people around the world could play, and meeting the demand for such a product.
Process:
Utilizing the Product Lifecycle and my product skills, I began to learn about the market and the problem through primary source interviews and secondary source research
Researching the necessary enablers, I was able to begin solutioning ideas on how to best address the problem at hand and begin wireframing concepts
Following a user-centric approach, I refined my ideas and developed the web app
Testing began through a soft launch where I spread the word to a few hundred people and began receiving feedback (Daily Active Users averaged around 60-100)
Continuous improvement on both the front end, adding features and changes that would engage users, as well as the back end, working on deeper analytics and error handling
Prioritizing specific features and developing short and long term roadmaps allowed for me to focus on what made the most sense for the user and meet goals
Learning Outcome: Product Management lifecycle from ideation to launch and execution, web development, customer analytics, market research, competitive benchmarking
Future Work: Planning to begin wider marketing to drive additional growth, explore monetization strategies to mitigate expenses while maintaining a positive user experience and product integrity