Jasmohan Bawa

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Education

2024-2026

Strategy/Entrepreneurship and Finance Focus
Leadership Endorsement – Completing 60+ hours of activities covering self-leadership, leading diverse teams, leading under pressure, influencing others, and more

2018-2022

Specialization in Artificial Intelligence
Honors Diploma with Integrated Business and Engineering Honors Distinction
Graduated Magna Cum Laude
Member of the Integrated Business and Engineering (IBE) Honors Cohort Program
- A 36 student, multidisciplinary, undergraduate program that builds the skills necessary to blend technology and business

February 2024 - September 2024

Initiated relationships with major entertainment companies to satisfy customers ask for additional content, increasing vehicle services subscription value by 20%
Strategized updates to pricing and revenue strategies in partnership with sales and marketing increasing total subscription retention by 40% and decreasing subscription churn by over 1%
Identified customer pain points through market research to reprioritize and update launch strategy, increasing customer satisfaction by 20%
Convinced leadership to launch blocked product after compiling risk assessment with legal counsel, allowing a 33% increase in customer subscription value
Provided reverse-mentorship to c-suite executive on AI advancement, internal and external applications, and knowledge sharing, preparing them for monthly AI strategy reviews

July 2022 - February 2024

Developed strategy to transform in-vehicle entertainment resulting in $800M+ total digital revenue over 2 years
Negotiated a $500K profit-sharing opportunity with a partner through unrealized synergy while overseeing a product line during a coworker’s absence, allowing us to solve customer pain point in an additional 400K vehicles
Triaged solution to major feature loss affecting over 50K customers, saving expected lost revenue of $900K and hit to premium brand image
Persuaded Business, Engineering, and Design to buy in to product vision and strategy for 3 products targeting $2M in incremental revenue over 3 years
Captained high launch schedule uncertainty by applying adaptability, time management, and road mapping skills, delivering all 3 products on time

Designed and developed a web game that targets a growing user demographic, achieving an average 5% increase in week-over-week organic user acquisition
Executed targeted marketing plan to engage primary persona users, led to 200% growth in active daily users and achieved 100% positive feedback
Conducted due diligence on backend cloud provider options in response to expedited growth, resulting in a 95% reduction in operating costs

Developing a strategic framework for a Young Professionals Advisory Board, to expand organizational reach and grow donor base, targeting average donor age to be 5 years younger

Collaborated with an interdisciplinary team, merging engineering, design, and business expertise, to develop a product for an emerging market
Applied design thinking principles and incorporated user research to prototype and develop innovative concepts
Successfully communicated technical details to MillerKnoll stakeholders, securing project approval and achieving a successful capstone culmination

Developed an Android Application to aid individuals with heart issues be aware of their heart rate using a Bluetooth sensor
Devised solution that uses color coded values, auditory alerts, and automatic backup to serve key demographics
Applied real life experiences to implement a simple, efficient, and inclusive user experience

Support current BuckeyeThon students in their initiatives and fundraising that supports Pediatric Cancer and Blood Disorder research, in partnership with Children's Miracle Network

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